How can I coach my presales team better?
The 30-second answer
Coaching improves when it's based on the full call volume instead of a small manual sample. Thinkly's call analytics scores every conversation against a custom rubric, builds a performance heatmap per rep, and surfaces exactly what your top performers do differently, so 1:1s are specific and evidence-based rather than based on a manager's memory of a handful of calls.
Why does manual call review fall short for coaching?
Direct answer: a sales head typically reviews 4 or 5 calls a week manually, out of a volume that can run into hundreds. Coaching decisions get made from that small sample, while the majority of calls, where most conversion losses are actually happening, are never reviewed at all.
What does an evidence-based coaching conversation look like with call QA?
Direct answer: instead of "you should handle objections better," a manager can point to specific calls where a pricing objection was mishandled, compare it against a call where the same objection was handled well, and coach against that concrete example rather than a general impression.
How do you identify what top performers do differently?
Direct answer: the performance heatmap shows how every rep scores across every rubric dimension, tone, script adherence, objection handling, follow-up commitment, so patterns in what your best-converting reps consistently do differently become visible across the data rather than anecdotal.
Does call QA personalise coaching per rep, or just show team-wide trends?
Direct answer: both. Team-wide patterns (a commonly mishandled objection, a script gap) point to group training needs, while individual rep scores and flagged calls support one-on-one coaching specific to that person's calls.
How soon after a call can a manager act on the data?
Direct answer: within minutes of the call ending, since scoring and flagging happen automatically rather than waiting for a manager to find time to listen. That's fast enough to raise something in the same day's huddle rather than a week later when the context has faded.
People also ask
Can the QA rubric be customised per project or per team?
Yes, scoring runs against a rubric a team defines, rather than a fixed generic checklist.
Does call QA replace manager coaching, or feed it?
It feeds it. The system surfaces what to coach on; the coaching conversation still happens between manager and rep.
