The Challenge
A leading EdTech platform offering technical courses had accumulated a 10,000-lead backlog over two months, people who had registered interest but dropped out of the sales funnel because there was no retry mechanism to bring them back. Their sales team was manually calling each lead to explain the course and assess intent, and because the courses were technical, every conversation required real depth. At ₹100 per enquiry across a team of 20, the cost was ₹10 lakhs a month, and 40% of leads were still dropping out of the funnel because of RnR.
The Partnership
Thinkly deployed a voice AI agent trained on the course curriculum, objection handling, and qualification logic to work through the entire backlog. Over five days, the agent called all 10,000 dormant leads, reintroduced the programme, and sorted them by intent in real time.
The agent was connected directly to Salesforce, so every conversation, with intent signals, responses, and qualification outcome, was logged against the lead record as it happened. When a rep followed up, the full context was already there. No recordings to chase, no starting from scratch.
For leads that were ready to purchase on the call itself, the agent routed them directly to a live sales rep who could close the conversation in real time. The hand-off was immediate, with everything the rep needed already in front of them.
Once the backlog was cleared and the results validated, the client moved the agent into production for all new inbound enquiries.
The Results
10,000 leads contacted in under a week, with zero left uncontacted. Cost per enquiry dropped from ₹100 to ₹20, a 70% reduction, and the sales team was spending its time only on conversations that had already been qualified, with full context, rather than working through an unstructured backlog blind.
